Our plan: Use kid-friendly packaging and fruity (not-yucky) flavorings to make the brushing ritual a fun activity for both you and them. As with all of our adult toothpastes, this product does not contain Sodium Lauryl Sulfate (SLS), artificial flavors, sweeteners or colors.

Dentists generally recommend the use of a fluoride toothpaste, to help strengthen teeth and prevent cavities starting at about 2 years old.

We recommend that you use it on a child-size toothbrush in small amounts and work with your child to teach them not to swallow excessive amounts.

Toothpaste Active Ingredient: Sodium Fluoride (0.24%)

Purpose: Anticavity